Art Director & Photographer
Based in South Florida
ABOUT MARY
Professional bio:
Mary Beliz is a highly skilled photographer and art director based in South Florida, specializing in fashion and lifestyle content creation. Her work is focused on creating impactful portraits, editorial, and commercial projects. From branding and styling to photography, Mary brings creative precision to every project. Mary's approach is driven by storytelling, with a strong emphasis on conveying emotional authenticity. Her work is designed to ensure each shot resonates with a unique narrative and vision of the client, elevating the brand’s presence and message.
Bold Simplicity:
A Modern Holiday Campaign Focused on Festive Elegance.
Project Overview
Mood: Confident, approachable, and timeless with a hint of sophistication.
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Holiday 2024: Redefining Elegance
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Art Director
Photographer
Creative Producer
Editor
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High -quality still images for social media, e-commerce, and marketing materials.
End-to end production management: concept development, pre-production, photoshoot execution, and post production.
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Create visually striking and festive imagery that:
Captures a sense of warmth and elegance for the holiday season.
Enhances product focus and compliments the brands’s aesthetic.
Engages audiences across digital platforms and drives sales.
The Concept
I wanted to reimagine holiday visuals by using a bold red backdrop-simple yet powerful. The stark contrast elevated both the models and products,, ensuring they remained the focal point. By stripping away distractions, the campaign conveyed warmth and elegance in a clean, modern style.
The campaign communicates a modern, elevated approach to holiday fashion, where simplicity and styling take center stage.
Mood & Inspiration Board
Timeless Red | Luxury | Bold | Clean
Pre-Production
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Concept and mood development.
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Selected talent aligned with the campaign’s direction.
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Curated outfits to match the festive yet modern theme.
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Chose a seamless red backdrop to ensure minimalism and product focus.
Wooden ladder adds balance and texture to the models, highlighting the theme of Heritage.
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Oversaw scheduling, studio setup, and shoot timeline.
Behind-the-Scenes
Leading the team on set to ensure lighting, wardrobe, and composition stayed true to the creative vision.
Photoshoot Execution
Photography Direction:
I lead the team, ensuring their poses and expressions conveyed confidence, sophistication, and a relaxed holiday charm.
Composition:
Full-body shots for storytelling and styling.
Post- Production
Editing:
Refined color grading to ensure the red background remained vibrant without overpowering the subjects. Adjusted lighting balance and performed clean retouching of backdrop to enhance final visuals.
Software:
Adobe Photoshop
Lightroom
This campaign was an exercise in balancing bold visuals with product storytelling around the holiday season. By simplifying the set design and focusing on details, I was able to deliver festive content that felt timeless and impactful. It reinforced m ability to manage a campaign from concept to completion while staying aligned with the brand’s vision.
Looking for someone to bring creativity, vision, and execution to your next campaign? Let’s connect!
Portfolio.
Explore a curated selection of Marys work, from clean product photography to immersive lifestyle shots and editorial photographs. Each image is crafted to tell a story and engage the viewer, with a focus on authenticity and emotional connection.
Photos with a visual narrative.
Services
Art Director & Branding
Developing visual identities and directing photoshoots
that align with brand values and messaging.
Lifestyle Photography
Capturing candid, authentic moments that reflect your brands’s personality and connect with the target audience.
Content Creation
Full-service photography and content creation for websites, social media, and marketing campaigns.
Product Photography
Crisp, high-quality shots that highlight the beauty and
functionality of your products.
Concept Development and Styling
From mood boards to set styling, Mary develops concepts that resonate with the intended audience.
Retouching
Professional image retouching services to enhance photos, ensuring they are polished and aligned with your brand’s aesthetic.
Philosophy
Every project is an opportunity to tell a unique story.
Mary’s approach to every project is always collaborative, ensuring a deep understanding of the client’s brand, audience, and goals. By combining creativity and strategic direction, Mary creates visuals that make a lasting impact. Whether it’s product photograph or conceptual lifestyle imagery, the result is a cohesive and compelling visual narrative that align’s with the brand’s identity.
Contact
If you’re ready to collaborate with Mary and bring your vision to life, reach out via email at belizmary230@gmail.com or submit an inquiry below.
